Super Mario Bro's is a platform video game which was developed by and published for the company Nintendo. Released in 1985, Super Mario Bro's has been the best selling video game of all time for over two decades, before being outsold by Nintendo's own Wii Sports in 2009.
Marketing
Super Mario Bro's has many different target audiences which is one main reason that the game has been such a huge success. By being such a versatile game, enjoyed by all of the family, the company Nintendo takes advantage of their marketing strategies to really sell their product.
When Super Mario bro's fist started they had televised adverts which showed all of the family playing on the Nintendo console, which then shows that anyone can play the game. Through time, they have always been creating new adverts which shows all of the different target markets playing the games, and also for their 25th anniversary, they created a 90 second advert with top rated celebrities involved which made the game that much more admirable.
Now a days, as the internet is a major part of marketing, Nintendo has incorporated some on-line games (Emulators) which people can play for free. The games are much like the console games however you cannot save your game play and go back to it another day, which would encourage players to go out and buy the real games for their consoles. Also as Facebook has become a very popular site, Nintendo have started to create pages and groups where players can join, add characters as friends, and comment on various hints and tips, which would improve their personal game play. Nintendo has also created sites where you can buy Super Mario Bro's merchandise which would appeal to the younger players, where you can buy cuddly toys, key rings, clothes. all with their favourite characters on them. Nintendo had also created a website which is dedicated to only Super Mario Bros which has the music which is on the games, and as you scroll over the categories, it has the same effect as when Mario is jumping up to hit the blocks to get coins.
Production
The game produced was a side scroller plat former game, with its own theme tune, which became quite recognisable to the consumers. the first version of Mario was actually a character called Jumpman, however the man who made many games for Nintendo- Shigeru Miyamoto, then went on to renaming him Mario, and came up with a brother of Mario called Luigi. after a while, they added different characters and costumes into the game which if Mario walked over for example a mushroom, he would then get bigger and be able to crush anything that he walked over, also if he walked over a flower, Mario would then be able to throw fireballs at his enemies.
Distribution
Hand held gaming has become very popular over the years, so Nintendo created a game on every games console they have produced, for example Nintendo 64, Nintendo Game Cube, Nintendo Game Boy, Nintendo Ds ETC. Nintendo had also started creating online versions of the Mario games, and also Super Mario Bros Apps which you can download onto iphones and certain android mobiles however, these are only Apps which tell you cheats, not the actual game.
Consumption
Consumers can use the Super Mario Bros game in many different consoles, which can be hand held or not, the games are easy to use so that means many different age groups can play the games. The game is designed with lots of different levels, which allows the user to do as many levels as they want, save the game and access it easily at another time. Can also use the game on the computer, which people can play when they are doing other things, like browsing the internet etc.
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