Fifa football games since 1993 have had the rights to use the main football governing body as their name which for one was massive because people would see that and think and also trust the game would be high quality. In fact, what Fifa did was genius because what made their game alot better than anyone elses, was the fact they had acquired licenses for every player and also every team so that when people are playing, it is more realistic and more enjoyabele which is what every gamer wants.
As well as that, another brilliant plan that Fifa came up with was that they could attract people also with have popular, well known commentators over the top when playing which would make the gamer feel like they are really playing and are the main attraction each time they play.this was a genius move for the marketing of their game at the time because once somebody played it and enjoyed it, it meant they would tell somebody else and the word would be passed around and then the game would sell more and more across the world.
Because football has grown as a sport so much around the world, it meant more and more people got to see the best players perform and get that feeling that one day there might be a game where they would feel as good as modern day players. This growth of football around the world helped Fifa alot because it meant they could ship games out to stores everywhere and know that people would want to try it out and see how good it really was. This is another reason why marketing of Fifa 11 was so big. The last big factor also was the internet. Because the internet was so massive around the world, it meant people could watch real life game play and then if they liked the look of it, purchase it over the internet instead of having to come in and buy it by hand. This then meant when it came to marketing the game, people had two choices of how they wanted to purchase it and also it meant stores were never over crowded with people and stores never sold out quickly.
Production
Production of Fifa 11 was just the same as all the other Fifa games except, the players were much better, the stadiums were alot more realistic and also the graphics were basically identical to the real life players which is hard to do but over the years, technology has got better and more advanced which has also helped the games rise over the past years. Fifa 11 also comes with alot more features such as all the players ratings around what they should be, you can create your own team and also the fact you can transfer players to make your own team which is great fun when playing a big tournament. As well as that, during the transfers in a real season, players are automatically transferred to the new team so that it is more realistic, and also you can get used to them playing in your team.
Distribution
Distribution of Fifa 11 is done in many different ways and also products are sent to be sold across the world from the internet, in store and alo over the internet to download certain content for the game. The game would be sent off to all the different gaming stores and also other stores so that wherever people live, there is always a store where they can go and purchase the game. If people however do not want to leave the comfort of their own home, millions of copies of the game is avaliable to be bought from such sights as Amazon or even supermarket stores such as Tescos or Asda. Wherever you look, there is bound to be some way you can buy the game because Fifa want people to be able to enjoy playing the game and to have easy access to buy one from most places. This is a clever move to be able to purchase from over the internet and also from stores because it means that the internet use and also stores will financially be ok because of the fact the money is split 50 50 between each.
Consumption
While playing the game, people can create thrie own team or own specialised player which makes them feel they are very important which is key when playing a game because you want to enjoy it and try and make it feel as realistic as possible. this was a clever move from Fifa because it makes individuals want to improve their player or team. The more players can interact with the game itself, the more they will enjoy playing it which is what Fifa and EA sports want most.
No comments:
Post a Comment