hello and welcome to our blog post
Representation
We have tried to represent freedom and ways of life in our music video. We displayed the contrast in different types of lifestyles through the use of jump cuts, which showed how different the types of people are. The mise-en-scene, such as costume also indicated the types of people, with lots of everyday, business-type people wearing suits and basic clothing, and out main character Porridge wearing jeans.
The use of colour in our music video also represents rebellion.
Our music video goes against Laura Mulvey's theory as we do not use objectification of women and we do not conform to the usual hip hop conventions of lots of girls on screen being shown purely for male's entertainment.
Audience
Our target audience is teenage males. It is also aimed at people interested in skateboarding, bmxing etc.
Our certificate would be 12 as there is no violence, strong language or sexual content. The only aspect of
our music video that would need some parental guidance or restriction is the lyrics.
We are attempting to generate a preferred response as are music video is purely for entertainment.
Our target group would expect to see a typical skating atmosphere, we have have embraced this stereotypical view of skating by the mise-en-scene and surrounding backgrounds. The audience we aimed the video at will be happy with our video because we followed the stereotype.
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